News › Sony Alpha
Sony is quickly approaching the big "5-0," or their 50th full-frame mirrorless lens for the Alpha series cameras, thanks to the debut of the new G Master lens, the FE 50mm F1.4 GM. Their 72nd overall E-mount lens, and their 49th full-frame mirrorless one, this new...
After reviewing the Sony A7R IV a few years ago, we wondered if it was Sony's most versatile camera ever given its combination of a high-resolution sensor, excellent AF and overall nimble performance. But now, a much-anticipated successor is here, and while the new Sony...
Sony Electronics Inc. and Gannett Co, Inc., operator of USA Today Network that spans more than 250 national and local media outlets including USA Today, have announced that Sony will become the imaging products provider for Gannett's photographers and video journalists.
This continues an ongoing trend for Sony and...
It's been quite a while since we've seen an update to Sony's wildly-popular "basic" A7-series full-frame mirrorless camera, with the last version, the A7 III, debuting back in 2018. While that's not as large of a gap between...
Tamron continues to expand its mirrorless lens offerings, announcing the development of two more fast-aperture zoom lenses for Sony E-mount mirrorless cameras. The first lens is an all-new optic, a versatile travel-zoom-style lens, with a 35-150mm zoom range and a bright f/2-2.8 aperture. According to Tamron, this new...
Sony's full-frame mirrorless series continues to grow and evolve, with the company now offering a variety of models targeting different price points and use-cases. If you're a landscape or portrait photographer in need of amazing resolving power, the high-res 61MP Sony...
Nearing just a month since their last announcement, Sony is unveiling yet another addition to their growing E-mount lens lineup with the new FE 14mm f/1.8 G Master -- Sony's widest-angle and widest-aperture full-frame lens. The new Sony FE 14mm f/1.8 GM lens marks the 64th E-mount lens in Sony's lineup and the 14th...
Just a week after Sony unveiled its super-fast FE 50mm f/1.2 GM lens, they now have some more optical goodies to announce -- three, in fact. The new FE 24mm f/2.8, FE 40mm f/2.5 and FE 50mm f/2.5 make up what Sony is dubbing the G-Lens Ultra-Compact Primes. Though sold individually, this trio of lenses all sport...
Last month Sony unveiled one of their most ambitious and technologically advanced cameras to date, the Alpha 1. Sporting an all-new 50MP sensor, new-generation image processor, full-res burst shooting up to 30fps, 8K video recording, bird-detection AF and more, the Alpha 1...
UPDATE 4:00pm: Our in-depth Sony A1 Preview is now published.
At 10 a.m. EST, Sony will live stream what promises to be an exciting announcement. We don't know what's being announced, but Sony promises 'The one never seen.' Is it a new camera, a new lens, both? We're excited...
At this year's virtual CES, Sony unveiled its new Airpeak drone, 'the world's smallest drone capable of carrying the Alpha camera system.' Alongside the drone itself, Sony announced it will launch its drone business in the spring of 2021 and that the first phase of the Airpeak brand will be focused on professional...
For those photographers wanting something small, compact and easy to carry, they have traditionally had to turn to crop-sensor cameras. If you want to go big in the sensor department with a Sony, a hefty camera usually followed. The impressive Sony RX1-series changed that game,...
UPDATE, 08/28 - Sony has provided an update as to the status of a macOS version, stating that a Mac version of the Imaging Edge Webcam software will be released in the "fall of 2020."
Sony joins the ranks of other major camera manufacturers in released a free desktop software application enabling webcam functionality...
The day is finally here, Sony fans! Five years later, the long-awaited Sony A7S III has been officially unveiled, and boy does it appear to be an absolute beast for anyone on the market for a high-performance, video-centric full-frame camera. Like its predecessors,...
For Sony photographers and video creators looking for the ultimate in wide-angle lenses, look no further than the just-announced Sony FE 12-24mm f/2.8 G Master lens. The latest member of Sony's high-end, "spared no expense" G Master lens series,...
A while back we published our Sony A7R IV review conclusion in video form, but we've finally circled back with our standard written Review Conclusion. Suffice it to say, the Sony A7R IV is one heck of a camera! Building upon the already-fantastic A7R III, the...
Packed with an all-new 61-megapixel full-frame image sensor, the new Sony A7R Mark IV might seem like a prime candidate for landscapes, portraiture, architecture and other types of photographic pursuits that usually require lots and lots of image resolution. And that's all...
When it comes to prime lenses for Sony's full-frame E-mount cameras, the company has two product lines: a high-end "f/1.4 series" and a lighter, more affordable "f/1.8 series." Aimed at professional and high-end photographers, the f/1.4 series, which hits the...
Photography has long been something of a male-dominated industry. Despite there being many incredibly talented women photographers, if you head to a workshop or a popular photo spot, you will still often see a disproportionately high number of male photographers. Sony wants to help change that and empower women...
Sony's full-frame mirrorless cameras keep getting better and better! The latest-generation of their "entry-level" option, the A7 III, is no exception. At $2,000 it's admittedly kind of odd to consider it "entry-level," but the A7 line is the starting point into the...