News › G Master
Sony is quickly approaching the big "5-0," or their 50th full-frame mirrorless lens for the Alpha series cameras, thanks to the debut of the new G Master lens, the FE 50mm F1.4 GM. Their 72nd overall E-mount lens, and their 49th full-frame mirrorless one, this new...
Sony's E-mount lens lineup is very developed at this point. Sony makes 64 E-mount lenses. Of these 64 lenses, 14 are G Master lenses. The latest member of the G Master family is the Sony FE 14mm f/1.8 GM. It is Sony's fastest wide-angle lens, and after going...
Sony has recently published an interview with the lead designers of its recent FE 50mm f/1.2 G Master lens. The interview includes Product Leader and Optical Design Lead, Atsuo Kikuchi; Mechanical Design Lead, Yuichiro Takata; and Actuator Control Lead, Yuki Mizuno.
While, of course, the interview is in part a form of...
Nearing just a month since their last announcement, Sony is unveiling yet another addition to their growing E-mount lens lineup with the new FE 14mm f/1.8 G Master -- Sony's widest-angle and widest-aperture full-frame lens. The new Sony FE 14mm f/1.8 GM lens marks the 64th E-mount lens in Sony's lineup and the 14th...
Sony has just announced the FE 50mm f/1.2 G Master lens. It is the company's 13th G Master lens since Sony launched the G Master series just over five years ago. The new f/1.2 prime is also the 60th lens in Sony's E-mount lineup. Sony has pulled out all the...
For Sony photographers and video creators looking for the ultimate in wide-angle lenses, look no further than the just-announced Sony FE 12-24mm f/2.8 G Master lens. The latest member of Sony's high-end, "spared no expense" G Master lens series,...
After last week's mega roundup which topped 50 camera models, this week's Firmware Friday post is a comparitively short and sweet affair. It's also a little unusual in that we only have news of lens updates this time around, with no new firmware landing for interchangeable-lens camera bodies or fixed-lens cameras...
Debuting not too long after the FE 24-70mm f/2.8 and FE 70-200mm f/2.8 lenses, Sony's latest 'G Master' lens rounds out their set of f/2.8 zooms with the FE 16-35mm f/2.8 GM. Versatility and performance are key when it comes to this so-called "holy trinity" of zoom lenses. The big names in...
Click here to read our Hands-On First Impressions:
From the hills of Santa Barbara at their first ever Kando Event, Sony surprised the 200 Artisans, Alpha Collective members and various Sony shooters with the announcement of not only the...
A taste for the finer things in life comes through experience, and the desire to move beyond the traditional mass-market standards. This can apply to fine wines, aged cheeses, fabulous french sauces, works of art and fine automobiles. It also applies to high-end camera lenses, which can offer a variety of subtle...
2016 has been the year of shortages and delays, primarily due to the Kumamoto earthquake in Japan back in April heavily affecting sensor production. Unfortunately, we can add another shortage to the list, but unlike most delays which have been related to camera bodies, this announced shortage is for a lens. Per Sony...
If you're a fan of bright portrait primes and you're shooting with one of Sony's E-mount bodies, your week is about to get off to a great start! The company has just taken the wraps off its latest full-frame lens, and it's a Zeiss Planar T*-badged 50mm prime with a bright f/1.4 maximum aperture. Alongside this...
Sony's been slowly but quite steadily growing their selection of mirrorless system lenses, especially regarding their much-loved full-frame A7-series. With a major focus on professional photographers as well as cameras with higher and higher megapixel counts, such as the 42MP Sony A7R II, the team at Sony saw the need...
With cameras continuing to increase their megapixel counts and overall resolving power, Sony decided it was time to change the way they develop high-end lenses and launched the G Master line of lenses earlier this year. Sony G Master lenses have a baseline of 50 lines per millimeter versus the industry-standard of 30. Bokeh has been an area of...
Update (03/02, 10:45am): Additional images added to the Gallery Page.
Our intrepid reviewer Jeremy Gray could be sitting back and relaxing in South Beach, but instead he's hard at work shooting with the brand new Sony A6300 and a bevy of fancy Sony lenses -- including two of the new G Master lenses. Jeremy is down in...
Sony's three new FE-series (full-frame E-mount) lenses promise a new level of optical performance, both in terms of sharpness and resolution as well as in producing beautiful bokeh. In...
Update (02/05/16): A handful of sample photos from the 24-70mm f/2.8 GM lens have now been added to the Sony A7R II Gallery.
Sony today announced a whole new brand of lenses with their "G Master" series. This flagship line begins its era with three new full frame FE lenses, the 24-70mm F2.8 standard zoom, an 85mm F1.4...