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Fujifilm has announced a new Instax camera, the Instax Mini 12. The Instax Mini 12 carries over the main features of its predecessor, 2020's Instax Mini 11, but sports a new look and enhanced functionality.
The most obvious change is the look of the camera. The Instax Mini 12 has what Fujifilm describes as "an airy,...
The Fujifilm X-T5 uses the same 40-megapixel backside-illuminated APS-C CMOS image sensor as the flagship X-H2. The cameras share more than their sensors. They also include identical imaging pipelines altogether. The cameras differ most dramatically regarding continuous...
Last October, Adobe and Fujifilm announced Frame.io compatibility for the Fujifilm X-H2S, the world's first native camera-to-cloud (C2C) integration for a digital stills camera. At that time, Adobe and RED also announced a similar collaboration for RED's V-Raptor and V-Raptor XL. Fujifilm has announced expanded C2C...
The Fujifilm GF 20-35mm F4 R WR is Fujifilm's latest lens for its GFX medium-format camera system. It's also the widest lens in the GF system, offering a 35mm-equivalent 16-28mm focal length range.
Ideal for landscape, travel and architectural photography, the GF...
While 2017's GF 23mm F4 lens whetted the appetites of GFX users looking for a wide-angle lens, some users, myself included, still longed for something that wasn't only a bit wider but also offered the versatility of a zoom lens. Well, that precise lens is now...
The annual BCN Awards have been published in Japan, showcasing the most popular camera brands among Japanese retailers in 2022. While not a perfect representation of the global camera market, the BCN Ranking data comes from about 40% of all Japanese retailers, so it's a large sample size that offers interesting insights...
Fujifilm has announced several firmware updates for the Fujifilm X-H2S, X-H2 and XC 15-45mm F3.5-5.6 OIS PZ lens.
Fujifilm X-H2S firmware update version 3.00
The X-H2S already delivers amazing autofocus performance, which is part of why the X-H2S earned the "runner-up" award in our Best Professional Crop-sensor...
Following yesterday's awards for the Best Camera for Beginners and Best Camera for Enthusiasts, today we're looking at professional-oriented camera models. Typically, we put all "pro" cameras together in a single category, but 2022 was packed to the gills with so many pro cameras across different sensor sizes, we opted...
Last week, Fujifilm announced plans to build an advanced semiconductor materials manufacturing facility in PyeongTaek City in the Gyeonggi Province in South Korea. The plant will manufacture color filter materials for image sensors. The manufacturing facility will be Fujifilm's second in South Korea, joining an existing...
Lensrentals has published their annual roundup of the top rented photo and video products of 2022. Compared to last year's breakdown, there are some interesting changes and emerging trends.
However, what hasn't changed is Canon and Sony's dominance. The two Japanese giants in the camera industry held the top two...
My hands-on review of Fujifilm's high-resolution flagship X Series camera is taking shape, but while I'm working on putting the pieces together for that, I wanted to share an updated selection of gallery images now we have the camera with production firmware....
Fujifilm is on a roll this year! After two big flagship X Series announcements earlier this year, the company is back with yet another update to a very popular camera line: the X-T series. The all-new Fujifilm X-T5 features big changes both inside and out compared to the...
Sigma has announced a new flavor of their compact 18-50mm F2.8 APS-C-format zoom, this time for Fujifilm X-mount cameras. Following the 16mm F1.4 DC DN, 30mm F1.4 DC DN and 56mm F1.4 DC DN prime lenses for X Mount, this new 18-50mm F2.8 lens will be Sigma's first zoom lens designed for X-mount mirrorless cameras. Sigma...
After releasing the flagship X-H2S and X-H2 cameras this year, Fujifilm is back with yet another camera, returning to the very popular X-T series. The Fujifilm X-T5 is the most powerful X-T series camera yet, and the highest-resolution one, to boot. Featuring the same...
Announced alongside the new X-T5, Fujifilm also unveiled the new XF 30mm F2.8 R LM WR Macro lens, the third macro lens for their X-mount mirrorless system. The new XF 30mm F2.8 Macro lens joins the earlier XF 60mm F2.8 and XF 80mm F2.8 lenses as the shortest, lightest macro lens from Fujifilm themselves so far. However,...
When I interviewed Fujifilm executives at their headquarters in Omiya, Japan back in July, there were a number of upcoming announcements that they couldn’t yet talk about, and they suggested I drop by their X-Summit/Fujikina event in New York City in early September.
I did just that, and it turned out to be a...
Alongside Fujifilm and RED, Adobe has announced Camera to Cloud (C2C) internal integrations powered by Frame.io. The Camera to Cloud integration is built directly into the cameras, taking Frame.io to new heights, making it possible to transmit photo and video files anywhere in the world remotely.
The Fujifilm X-H2S is...
Last week, we shared sample images from the new Fuji X-H2, but this week we return to the lab with the other Fujifilm flagship camera, the high-performance X-H2S. Announced earlier in the year, the Fuji X-H2S is designed with speed and performance as two of its hallmark...
The Fujifilm X-H2S includes many incredible features, including a brand-new stacked 26.1MP X-Trans CMOS 5 HS image sensor, up to 40 frames per second continuous shooting, AI-powered subject detection, and more video features than any previous X Series camera. While...
It's here! After some brief hands-on time with a couple of prototype samples in New York City, our production-level review sample of the new Fujifilm X-H2 is here and in the lab for testing. I've already started doing some shooting out in the field with this new 40MP...